Glossary
Definitions
3 definitions
GEO (generative engine optimization)
GEO is the work of making a brand present in the answers written by AI assistants such as ChatGPT, Perplexity or Google AI Overviews, through citations with a link and mentions by name.
Google Business Profile
Google Business Profile is the free listing of a business on Google Search and Maps: address, hours, phone, photos, reviews. It is what the map results and the local pack are built from.
Google Search Console
Search Console is Google's free tool for site owners: it shows the queries a site appears on, its clicks and impressions, which pages are indexed and why others are not, and technical problems Google found.