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What is Google Search Console?

Updated on November 6, 2026

Search Console is Google's free tool for site owners: it shows the queries a site appears on, its clicks and impressions, which pages are indexed and why others are not, and technical problems Google found.

It is the only source of search data that comes from Google itself. The performance report gives, per query and per page, impressions, clicks, average position and click-through rate for sixteen months. The indexing report explains every excluded page. Other reports cover Core Web Vitals, sitemaps, manual actions and security issues.

Since 2025 the clicks coming from AI Overviews and AI Mode are counted in the same web search report, without a separate line, so a rise in impressions with flat clicks is often the sign of answers given on the results page. Verifying a site in Search Console is the first task of any SEO work; the second is reading it monthly.

Frequently asked questions

Is Search Console the same as Google Analytics?

No. Search Console shows what happens on Google before the click: queries, impressions, positions. Analytics shows what visitors do on the site after it. Both are free and complement each other.

Does Search Console show AI citations?

Only as clicks and impressions mixed with the rest of web search. It does not say which answers cited a page. Tracking citations means testing the questions in the assistants directly.

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