Guides
SEO and GEO guides
Practical, sourced guides to choose and brief an expert.
Prices
How much do SEO and GEO cost?
Retainers, hourly rates and project fees from provider surveys, with their dates and limits, what is known about GEO prices, and what to check in a quote.
6 min readRead the guide →
ChatGPT
How to get cited by ChatGPT and other AI search tools
Which robots to allow, what a source page should contain, what the evidence says about mentions, what Google says to ignore, and how to check whether ChatGPT cites you.
6 min readRead the guide →
GEO
GEO vs SEO: what is the difference, and which do you need?
SEO aims for visibility in search results, GEO for visibility in AI answers. Google says working on its AI features is still SEO. Most of the work overlaps, and GEO adds tracking in AI answers.
6 min readRead the guide →
Looking for an expert?
The guides link to the directory of SEO and GEO agencies and consultants.