Glossary
Definitions
2 definitions
E-E-A-T (experience, expertise, authoritativeness, trust)
E-E-A-T is the grid Google's human quality raters use to judge whether a page and its author deserve trust: first-hand experience, expertise, authority in the field, and trustworthiness. It is a guideline, not a ranking score.
Entity
In search, an entity is a thing the engine recognises as one object (a company, a person, a place, a product) with properties and relations, independently of the words used to name it.