Studio 218

Studio 218 is a digital marketing agency based in Lyon, France, established in 2013. The agency specializes in conceiving and executing digital marketing strategies to build and enhance the online presence of its clients. It serves a diverse clientele, including small and medium-sized enterprises (SMEs), mid-sized companies (ETIs), artisans, liberal professions, and e-commerce platforms. Studio 218 has partnered with over 450 businesses across various sectors, such as industry, construction (BTP), services, agro-food, insurance, health, and retail, since its inception.

The agency delivers a range of digital marketing and web development services. For Search Engine Optimization (SEO), it implements comprehensive strategies that include technical audits, targeted content creation, netlinking campaigns, and continuous performance monitoring to improve organic search visibility on Google. Paid advertising services encompass managing Google Ads campaigns for Search, Shopping, Display, and YouTube, in addition to running campaigns on Bing Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads. Studio 218 also focuses on website creation, developing showcase sites, e-commerce stores, and custom platforms, with expertise in WordPress and Shopify. Its offerings further extend to inbound marketing, branding, social media management, e-mailing, and analytics, alongside providing businesses with Artificial Intelligence (AI) solutions through audits, training, consulting, and tailored deployments.

Studio 218 also provides Generative Engine Optimisation (GEO) services to enhance clients' online presence within AI environments. This involves developing strategies to ensure businesses appear in and are cited as sources by prominent language models such as ChatGPT, Gemini, and Perplexity. The agency focuses on structuring content specifically for AI assistant responses, with clients typically observing initial results from GEO efforts within 2 to 3 months.

The agency’s methodology is centered on measurable outcomes, with all projects structured around clear objectives. It performs detailed technical and semantic audits to pinpoint areas for optimization and provides actionable recommendations. Studio 218 offers training programs covering WordPress, Shopify, SEO, and Google Ads, which are Qualiopi certified, enabling clients to utilize public funding mechanisms like OPCO and CPF. Its team collaborates with clients across various industries, tailoring digital strategies to their specific market dynamics. The agency ensures transparency through rigorous follow-up and regular monthly reports that detail key performance indicators such as impressions, clicks, cost per lead, and Return On Ad Spend (ROAS).