Ace Agency

Ace Agency is a digital web agency located in La Valette-du-Var, near Toulon, France. The agency works with businesses of all sizes and across various sectors, extending its services to clients throughout France. Their expertise covers a range of digital marketing disciplines, including SEO, Generative Engine Optimisation (GEO), Search Engine Advertising (SEA), Social Media Advertising (SMA), web analytics, and custom website creation.

The agency's SEO services include comprehensive audits that assess technical, semantic, and popularity factors, followed by specific interventions on crucial elements such as indexation, site speed, Core Web Vitals, and structured data. They provide optimized **content writing** and execute strategic **netlinking** campaigns. For paid advertising, Ace Agency manages Search Engine Advertising (SEA) on platforms like Google Ads, with a focus on cost-per-acquisition. They also conduct Social Media Advertising (SMA) campaigns across Meta, Instagram, LinkedIn, and TikTok, utilizing an integrated creative studio. Additionally, they offer services in web analytics and data tracking, which encompass structuring Google Analytics accounts, auditing data quality, and managing tags. The agency also designs and develops custom websites, including showcase and **e-commerce** sites, prioritizing technical performance, graphical design, UX/UI, and marketing effectiveness, and handles site redesigns to preserve existing search rankings.

Ace Agency offers Generative Engine Optimisation (GEO), a service focused on ensuring clients are cited as authoritative sources by AI assistants such as **ChatGPT**, Gemini, Perplexity, and Google's AI Overviews. Their GEO methodology begins with identifying real user questions and analyzing current AI responses to understand citation patterns. They then develop "citable" content, structured to facilitate extraction by AI models. This includes placing direct answers early in pages, dedicating individual pages to specific questions, explicitly naming entities, applying **structured data**, maintaining content freshness, and building corroboration through external mentions. The agency uses its proprietary **Traaker** tool for continuous monitoring of client citations and comparative analysis against competitors.

The agency serves diverse sectors, including **B2B**, Health, BTP, Hospitality, Tourism, Automotive, Real Estate, Luxury, Finance, and Ready-to-wear. They work with websites built on various CMS platforms, such as **WordPress**, Shopify, PrestaShop, and custom developments. Their reporting includes monthly analyses of business indicators and continuous tracking for GEO performance. Collaboration involves an initial needs assessment, followed by a prioritized roadmap detailing recommendations by impact and estimated effort. Regular follow-up meetings are held to discuss progress and determine next steps.