Zetruc

Zetruc is a communication and digital growth agency established in 2004. Headquartered in Troyes, France, it also operates from offices in Reims, Ajaccio, and Geneva, Switzerland. The agency primarily serves small and medium-sized enterprises (PME), mid-sized companies (ETI), e-merchants, large accounts, and public authorities. With over 450 clients accompanied since its inception, Zetruc works for businesses across France, Belgium, Italy, and Switzerland, with a focus on regional businesses in the Aube, Marne, and Grand Est areas. More than half of its clients are companies with fewer than 50 employees.

Zetruc offers a range of services structured around three pillars: creation, diffusion, and protection. Under the creation pillar, the agency designs brand identities, print materials, photographs, videos, and develops websites and e-commerce stores. These online platforms are built using technologies such as WordPress, PrestaShop, and Shopify. The diffusion pillar focuses on enhancing client visibility through natural referencing (SEO), online advertising campaigns (Google Ads, Meta Ads), social media management, event communication, and public relations. The protection pillar ensures the security of digital assets through cybersecurity services, sovereign hosting in Switzerland, GDPR compliance, and continuous website maintenance and monitoring.

As part of its diffusion services, Zetruc also specializes in Generative Engine Optimisation (GEO). This involves optimizing content for "citability by AIs" in response to the emergence of AI Overviews. Additionally, the agency leverages artificial intelligence to assist with content creation, such as developing custom modules for enriching product descriptions and generating visuals or motion design content that aligns with a brand's universe. Zetruc also provides training on AI applications for businesses, including an "Discovering AI" course.

Zetruc is a Google Ads Partner and holds Qualiopi certification for its training programs. The agency operates with an in-house team, avoiding subcontracting for its core services, ensuring consistency across graphic design, development, content creation, video production, and traffic management. Projects begin with a clear, written quote detailing steps, timelines, and budget, with no hidden fees or surprise invoices. Client accounts, accesses, and data always remain the property of the client. Zetruc reports on progress monthly with written documents and verifiable figures. For e-commerce clients, an optional partnership model allows the agency's remuneration to be directly tied to sales results.