SLASHR

SLASHR is a search marketing agency based in Lille, France, specializing in Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). The agency serves brands and e-commerce businesses, from large corporations to rapidly growing startups. While primarily focused on Lille and its metropolitan area, SLASHR also works with clients throughout France, Belgium, and Switzerland.

SLASHR offers a range of SEO services, including customized natural referencing strategies, technical SEO, and content optimization. Key specialities include E-commerce SEO, Local SEO for networks of stores, and International SEO for multi-country and multilingual visibility. The agency performs comprehensive SEO audits covering technical aspects, content, and backlink profiles. Services also extend to managing website redesigns and migrations, ensuring the preservation of existing search engine rankings. In addition to core SEO, SLASHR provides training for client teams in SEO, GEO, and SEA, and offers digital advertising services such as SEA (Google Ads, Google Shopping, Bing Ads) and Social Ads (Meta, LinkedIn, TikTok, Pinterest).

The firm specializes in Generative Engine Optimization (GEO), focusing on improving a brand's visibility within AI assistant responses. This includes optimizing content to appear in answers generated by platforms like ChatGPT, Perplexity, and Gemini. SLASHR offers GEO audits to analyze current AI visibility and utilizes its proprietary tool, Janus, to query nine different AI engines. Janus identifies instances where a client's brand is mentioned and tracks whether their website is cited as a source in these AI-generated answers.

SLASHR integrates its services across various search platforms, including Google, AI assistants, social media platforms like TikTok and Pinterest, and video platforms such as YouTube. The agency supports numerous CMS environments, including WordPress, Shopify, Prestashop, and Magento. To deliver its services, SLASHR utilizes a suite of proprietary tools, such as Prism for client reporting, Janus for AI visibility monitoring, and specific tools for local rank tracking and shopping feed audits. Clients receive monthly reports detailing key performance indicators like AI mention rates, keyword positions, local visibility on Google Maps, technical site health, Google traffic, advertising campaign performance, and social media reputation. The firm works across diverse industries, from e-commerce and automotive to optics and culture, and offers strategies for multilingual and multi-country SEO.