Ma Réputation En Ligne

Ma Réputation En Ligne is a GEO (Generative Engine Optimisation) agency specializing in AI visibility and search engine referencing. Headquartered in France with offices in Paris and Lyon, and an additional presence in Barcelona, the agency works with a diverse client base. Since its establishment in 2018, it has supported over 250 clients, including small and medium-sized enterprises (SMEs), restaurants, and software publishers, with a particular focus on the health sector. This includes medical practitioners, clinics, and health professionals seeking to enhance their online presence and recommendations from AI platforms.

The agency positions Generative Engine Optimisation (GEO) as the core of its strategy, with all other services supporting the goal of AI recommendations. It provides traditional SEO services to ensure clients are found on Google, acknowledging that strong search engine presence is foundational for AI visibility. Complementary services include online reputation and review management, content and copywriting to create citeable sources for AIs, community management, and brand strategy. The agency also offers web design, web and application development, graphic design and visual identity, performance analysis, and website maintenance, all contributing to a comprehensive digital strategy.

Ma Réputation En Ligne focuses on ensuring clients are recommended by major AI engines such as ChatGPT, Perplexity, Gemini, and Claude. The agency develops tailored strategies to achieve this, starting with an audit that simulates 50 probable customer questions across these four AI platforms. This process generates a precise map detailing when a brand is recommended, alongside which competitors, and outlines necessary corrections to increase recommendation frequency. The firm utilizes an internally developed tool to measure real recommendation rates by posing each question five times per engine and provides a technical score assessing a website’s readability for AI systems. A dedicated AI agent specifically supports clients in the health sector, addressing unique industry requirements.

The agency follows a monthly cycle for client engagement, which includes mapping customer questions, measuring AI recommendations, implementing actions, and providing proof of results. Clients receive access to a dedicated online monitoring space that integrates data from Google Analytics, Search Console, Google Ads, and the four major AI platforms: ChatGPT, Perplexity, Claude, and Gemini. This personalized dashboard tracks visitor actions, Google rankings, ad performance, and AI citations. Ma Réputation En Ligne employs various technologies for development, hosting, and measurement, including WordPress, Elementor, Next.js, React, Node.js, Figma, Vercel, Cloudflare, OVH, and Meta. They also use their proprietary AI visibility measurement tool and SmileMood for review management. Their teams are based in France and Spain, and the firm mentions working on bilingual sites, indicating capacity for multiple languages.