SEO, SEA & sites performants
novaia.marketingTheux, Wallonia, Belgium
Novaia Marketing is a web agency located in Theux, Belgium, specializing in website creation, SEO, and Generative Engine Optimization (GEO). The firm develops custom showcase, institutional, and e-commerce websites with integrated SEO and optimized conversion paths. They craft tailored SEO strategies to improve Google rankings and implement GEO techniques to enhance visibility in generative AI models like ChatGPT and Google SGE, aiming for content to be cited as a reliable source. Their services emphasize measurable ROI, technical performance, and a mobile-first user experience.
- Digital agency with an SEO practice
- SEO agency
- GEO agency
Specialities
- SEO
- GEO
- AI engines
GEO work is listed only when the expert's own site shows it. The proof rule
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Clients
Presentation
Novaia Marketing is a web, SEO, and GEO agency based in Theux, Belgium, within the province of Liège. The agency serves businesses of all sizes, from small to large, across Belgium, with a focus on sectors such as e-commerce, industrial PMEs, and SaaS B2B. It specializes in digital marketing strategies that encompass web design, e-commerce solutions, search engine optimization, and generative engine optimisation.
The agency offers a range of SEO services designed to enhance online visibility and conversion. These services include comprehensive technical SEO audits, Core Web Vitals and mobile-first optimization, on-page SEO, and strategic keyword research. Novaia Marketing also develops targeted content strategies, manages PPC campaigns, conducts competitive and customer behavior analysis, and implements netlinking and local PR campaigns. Its expertise extends to e-commerce SEO, including the optimization of product sheets and rich snippets, as well as Google Business Profile optimization.
Novaia Marketing specializes in Generative Engine Optimisation (GEO), helping clients achieve visibility and citation within generative AI platforms such as ChatGPT, Perplexity, Gemini, and on Google SGE. This involves conducting AI visibility audits, structuring data using Schema.org and JSON-LD to feed the Knowledge Graph, and optimizing content semantically for entity-based understanding. The agency formats content to be directly cited by AI models, develops digital PR strategies to build topical authority (E-E-A-T), and continuously monitors AI response visibility while adapting to updates in AI models.
The agency leverages various platforms and tools, including Google for search, SGE, and Business Profile management, and generative AI engines like ChatGPT, Perplexity, and Gemini. For website development, Novaia Marketing works with WordPress and Shopify. Its analytical toolkit includes Ahrefs, Semrush, Screaming Frog, and semantic AI tools. Novaia Marketing provides measurable solutions and transparent monthly reporting, featuring dashboards that detail positions, traffic, and conversions, supported by monitoring through Google Analytics 4 and Search Console. Services are delivered in French.
Questions
What does SEO, SEA & sites performants do?
SEO, SEA & sites performants offers: Technical SEO, SEO audit, On-page optimisation, Content strategy and writing, Link building, Digital PR, Local SEO, E-commerce SEO, International SEO, Measurement and analytics, Structured data, AI visibility audit, Content for AI answers, Entities and brand mentions, Citation tracking, Paid search (SEA), Conversion optimisation (CRO).
Which AI engines does SEO, SEA & sites performants work on?
SEO, SEA & sites performants works on visibility in: ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude.
Where is SEO, SEA & sites performants based?
SEO, SEA & sites performants is based in Theux, Wallonia, Belgium.
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Guides
- GEO vs SEO: what is the difference, and which do you need?
SEO aims for visibility in search results, GEO for visibility in AI answers. Google says working on its AI features is still SEO. Most of the work overlaps, and GEO adds tracking in AI answers.
- How to get cited by ChatGPT and other AI search tools
Which robots to allow, what a source page should contain, what the evidence says about mentions, what Google says to ignore, and how to check whether ChatGPT cites you.
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