Triaina

Triaina is an SEO and GEO agency based in Paris, France, specializing in improving visibility on Google and securing citations within AI assistant responses. The firm serves a diverse clientele across sectors such as hospitality, travel, fine wines, media, technology, and education. While Triaina itself was founded in 2025, its co-founders bring 26 years of cumulative SEO expertise, with their professional roots tracing back to 2000. The agency assists over 50 clients by combining traditional search engine optimization with generative engine optimization strategies.

The agency offers a comprehensive range of SEO services, built upon four core pillars. These include technical SEO, focusing on site speed, mobile responsiveness, SSL, and URL structure, alongside content and keyword optimization to address search intent and create expert content. Triaina also manages off-site factors through netlinking and authority building, crafting high-quality backlink strategies. The fourth pillar, UX and engagement, focuses on user experience signals like fluid navigation and Core Web Vitals. Specific services extend to SEO audits, secure website redesigns and migrations, international SEO strategies including hreflang implementation, e-reputation management, and ongoing SEO consulting. They also provide SEA/Paid Search campaigns using Google Ads and Microsoft Advertising for immediate visibility.

Triaina specializes in Generative Engine Optimization (GEO), a set of techniques aimed at ensuring a brand or its content appears in responses generated by AI models such as ChatGPT, Gemini, and Perplexity. Unlike traditional SEO, which targets rankings in link lists, GEO focuses on achieving direct citations within AI-generated text. The firm's approach involves structured content for direct answers, reinforcing brand entities across the web, and implementing precise Schema.org markup. Triaina conducts regular GEO audits on major generative engines to measure and track AI visibility, with initial measurable citations typically appearing between 6 and 8 weeks after activation of on-site and media levers.

Triaina employs a 5-step methodology encompassing needs analysis and objective setting, a comprehensive SEO audit, tailored strategy development, execution of technical optimizations, content creation, and netlinking, followed by continuous reporting and iteration with monthly KPI tracking. For its operations, the agency leverages a suite of industry tools, including Semrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 4, and Majestic, complemented by its proprietary AI solutions for prediction and analysis. A key differentiator for Triaina is its ownership of 10 media titles, such as Yonder and Les Hardis, and partnerships with over 100 editorial platforms. These media titles are utilized to build authority for clients and serve as reliable sources already cited by AI models, providing a direct lever for brand visibility and credibility.