Luneos

Luneos is a digital marketing agency based in Nantes, France, specializing in digital acquisition and conversion, with a strong focus on SEO and GEO. Established in 2021, the agency works for over 50 active clients, supporting them in developing sustainable web visibility. Its client base spans diverse sectors, including e-commerce, lead generation, services, tech, energy, and cosmetics.

The agency offers comprehensive SEO services, beginning with full audits and leading to tailored strategies. These services encompass semantic strategy, technical optimization (including permalinks, meta tags, and Core Web Vitals), and content production. Luneos manages netlinking, site architecture, and internal linking to enhance search engine positioning. The team optimizes sites built on popular CMS platforms like WordPress, Shopify, Webflow, and PrestaShop, addressing their specific technical requirements. Additionally, Luneos provides specialized support for local SEO to reinforce presence in specific geographical areas and international SEO, developing multilingual and multicultural strategies. They also integrate SEO best practices from the initial stages of new site creation and manage SEO during site redesigns to preserve and improve existing traffic.

Luneos is active in Generative Engine Optimisation (GEO), aiming to secure visibility within AI-based answer engines such as ChatGPT, Gemini, and Perplexity. This involves adapting and optimizing content to meet the demands of these new generative AI models, including prompt monitoring, to ensure that client information is accurately cited and visible in AI-generated answers. The objective is to establish brand authority in these emerging search environments and convert AI-driven searches into qualified website visits.

The agency's workflow starts with a discovery and qualification phase to understand client objectives, followed by a strategic pre-audit. An in-depth audit, typically conducted over 2 to 4 weeks, precedes a strategic workshop where a clear roadmap is defined for technical actions, semantic strategy, content planning, and authority building. Luneos provides personalized dashboards for ongoing performance monitoring and offers regular follow-up to adjust strategies based on evolving results. The team, comprising 8 consultants with 15 years of expertise, works closely with clients, aiming to become an integrated extension of their in-house teams. The agency is also certified QASEO by FEPSEM, validating its expertise in natural referencing best practices.