Foxglove

Foxglove, founded in 2019 by Olivier Job and Sébastien Barry, is an agency specializing in SEO and GEO. Based in Lyon, France, the agency extends its services to clients across France and internationally, operating in both French and English. They partner with businesses for whom organic visibility is a primary growth lever, including e-commerce sites, marketplaces, media platforms, and B2B businesses focused on lead generation. The agency's model centers on a dedicated senior expert for each client, maintaining a limited portfolio of up to 10 clients per expert and providing unlimited consulting. The team comprises 17 senior consultants, each with an average of 11 years of experience. A portion of their time (15%) is allocated to research and development, covering tool testing, AI experimentation, and monitoring Google updates.

Foxglove offers comprehensive SEO services, encompassing strategy development, technical SEO, content and semantics optimization, and authority building through netlinking. They address specific challenges inherent to different website types. For e-commerce sites, this includes optimizing large volumes of product sheets, securing platform migrations, and targeting generic search queries. For B2B and lead generation clients, the focus is on improving service page rankings, converting traffic into leads, and developing content for extended buying cycles. The agency also specializes in SEO for marketplaces, managing crawl budgets and resolving category and vendor cannibalization issues, and for media sites, improving visibility in Google Discover and News, and revitalizing archived content.

The agency also specializes in Generative Engine Optimization (GEO), which focuses on enabling brands to be cited in the responses generated by AI engines such as ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. Their GEO approach involves measuring a brand's presence in strategic prompts, structuring content and data to be understood and reused by AI models, and enhancing mentions and citations to establish authority. This methodology combines established SEO foundations with the specific requirements of AI, working to ensure a brand's visibility at the point where customers make decisions based on AI-generated information.

Foxglove implements a structured annual cycle of audits, strategy development, deployment, and monitoring, with review cycles occurring every 3 to 6 months. The team integrates with client operations, communicating directly with client developers and content creators. Each engagement includes one day of SEO training for client teams. Reporting comprises monthly business-oriented updates detailing qualified traffic, leads, SEO revenue, and roadmap progress, complemented by a shared dashboard for continuous KPI tracking. The agency utilizes a range of SEO tools, including Botify, Oncrawl, Screaming Frog, Semrush, Ahrefs, and Monitorank, alongside Peec AI for GEO citation tracking. Services are compatible with any CMS and provided in French and English for international clients.