CyberCité

CyberCité is a digital marketing agency founded in 1999. With over 130 collaborators, the agency operates from six offices across France, located in Lyon, Paris, Nantes, Rennes, Chambéry, and Sophia Antipolis. It provides digital performance optimization services to a diverse clientele, including enterprises, e-commerce businesses, SMEs, ETIs, organizations, and large accounts, both in France and internationally.

The agency offers a range of SEO specialities designed to enhance online visibility. These include analysis of organic visibility and audience, performance analysis, and technical SEO optimizations for various platforms and CMS. CyberCité also develops data-driven semantic and off-page SEO strategies, implements Netlinking initiatives, performs log analysis and competitive benchmarking, and manages local and international SEO. Beyond SEO, CyberCité provides services in SEA, Media & Social Ads, covering Search Engine Marketing (Google Ads, Microsoft), Social Ads (Facebook, Instagram, TikTok, Pinterest, Snapchat, LinkedIn), Shopping, Display, Video, and Audio campaigns. The firm also handles Data Analytics & Conversion, including tracking plan implementation and data visualization, and offers Content Marketing for user-centric and data-driven content strategies. A Global Search approach ensures comprehensive digital marketing strategies across organic and sponsored channels.

CyberCité specializes in Generative Engine Optimisation (GEO), assisting brands in optimizing their visibility on generative AI search engines. This includes platforms such as ChatGPT, Gemini, and Google AI Overviews. The agency activates various GEO levers, including audit, content creation, technical optimizations, authority building, netlinking, and continuous monitoring. The objective is to strengthen a client's citability and share of voice within AI-generated answers, building upon their established expertise in traditional search engine optimization and a data-driven methodology.

CyberCité utilizes a range of platforms and tools to deliver its services. These include Google Ads, Microsoft Advertising (Bing Ads), and various social media advertising platforms. For analytics, the agency is certified on Google Analytics and uses tools like Lengow, Botify, OnCrawl, and Mazeberry for SEO and data analysis. The firm also leverages Make for no-code automation and internal tools like DataGarden developed by its R&D team. They maintain certifications such as Google Partner Premier, Microsoft Advertising Select Partner, Google Analytics Certified Partner, Google Marketing Platform Certified, QASEO, and Qualiopi for training. Reporting emphasizes transparency and knowledge transfer, with a focus on explaining technical concepts and tool biases to clients through a collaborative and pedagogical approach.