Customer Impact
customerimpact.beAntwerpen, Flanders, Belgium
Customer Impact is a B2B digital marketing agency based in Antwerp, serving companies in Belgium and the Netherlands. The firm focuses on driving measurable growth, qualified leads, and increased revenue for ambitious businesses. Its services include Search Engine Optimization (SEO), Generative Engine Optimization (GEO) for AI visibility, lead generation, paid advertising, and content marketing in Dutch, French, and English. A team of senior specialists provides an integrated approach, prioritizing pipeline results over clicks or rankings, and offers expertise in various B2B sectors.
- Digital agency with an SEO practice
- SEO agency
- GEO agency
Specialities
- SEO
- GEO
- AI engines
GEO work is listed only when the expert's own site shows it. The proof rule
Works with
Clients
Presentation
Customer Impact is a digital marketing agency that specializes in measurable growth for B2B companies. Based in Antwerp, Belgium, the firm operates remote-first with partners in major European cities. For over 10 years, Customer Impact has been building growth engines for ambitious B2B businesses in Belgium and the Netherlands, working with startups, scale-ups, and established enterprises. The team comprises senior specialists in strategy, SEO, advertising, design, and website development.
The agency offers a suite of services aimed at generating qualified leads and increasing conversion. These include Search Engine Optimization to improve organic visibility, along with programmatic SEO, local SEO, and reviews. They manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads, with a focus on cost per customer rather than percentages of media spend. Additional services cover comprehensive content marketing in Dutch, French, and English, conversion-focused website development, conversion optimization (CRO), marketing automation, SEO migration, and recruitment marketing.
Customer Impact is active in Generative Engine Optimisation (GEO), aiming to ensure businesses are cited by AI assistants such as ChatGPT, Gemini, and Perplexity. The firm integrates SEO and GEO into a unified approach, creating content that directly answers buyer questions to enhance AI visibility. Its founder has published a book, "The End of Search," on the topic of AI visibility.
The agency operates with a direct approach, ensuring senior specialists are involved from the initial conversation. They serve clients across diverse B2B sectors, including SaaS, manufacturing, facility services, mobility, e-commerce & retail, and professional services. All marketing channels are aligned under a single strategic plan, with reporting consolidated into one overview. The focus is on delivering qualified leads and pipeline entries that land directly in the client’s CRM, rather than reporting on superficial metrics like clicks or rankings. Customer Impact provides services in Dutch, French, and English, with engagements typically lasting a minimum of three months.
Questions
What does Customer Impact do?
Customer Impact offers: Technical SEO, SEO audit, On-page optimisation, Content strategy and writing, Link building, Digital PR, Local SEO, E-commerce SEO, International SEO, Site migration and redesign, Measurement and analytics, AI visibility audit, Content for AI answers, Entities and brand mentions, Structured data, AI crawler access, Citation tracking, Paid search (SEA), Conversion optimisation (CRO).
Which AI engines does Customer Impact work on?
Customer Impact works on visibility in: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude, Mistral Le Chat.
Where is Customer Impact based?
Customer Impact is based in Antwerpen, Flanders, Belgium.
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Guides
- GEO vs SEO: what is the difference, and which do you need?
SEO aims for visibility in search results, GEO for visibility in AI answers. Google says working on its AI features is still SEO. Most of the work overlaps, and GEO adds tracking in AI answers.
- How to get cited by ChatGPT and other AI search tools
Which robots to allow, what a source page should contain, what the evidence says about mentions, what Google says to ignore, and how to check whether ChatGPT cites you.
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