Clickzou

Clickzou is a digital and web agency established in 2013 in Toulouse, France. The firm specializes in supporting Very Small Businesses (TPE) and Small and Medium-sized Enterprises (PME) across the Occitanie region, as well as nationally. Founded by Jean-Christophe Castanet, who brought fifteen years of experience in event and digital agencies, Clickzou has completed over 300 projects. The team comprises four employees, supported by 25 specialized freelancers and four partner agencies across Europe, allowing for tailored expertise on each project.

Clickzou offers a range of services covering website creation, redesign, and optimization for search engines. Their core SEO specialities include comprehensive technical audits, in-depth keyword strategy development, and on-page optimization, focusing on elements like title tags, meta descriptions, and internal linking. They provide both local SEO, particularly for businesses in Toulouse and the Occitanie region, through Google Business Profile optimization and localized content, and national SEO strategies. The agency also specializes in content creation, writing SEO-optimized articles, and managing Google Ads (SEA) campaigns for immediate traffic generation. Additionally, Clickzou develops custom web and mobile applications, including e-commerce platforms and multilingual sites.

Clickzou integrates Artificial Intelligence into its services, specifically for enhancing visibility within AI assistants and for internal process optimization. The agency actively works on "Generative Engine Optimisation" (GEO) by ensuring clients' websites are understood and cited by AI models such as ChatGPT and Gemini. This involves structuring content to clearly articulate who the business is, what it does, and its location, with weekly checks on citation presence. Internally, Clickzou develops its own AI tools to precisely measure true Google search positions via SerpAPI, prioritize high-potential pages, assist in editorial content generation, and automate daily tracking. This data-driven approach informs decisions on backlinks, content refreshes, and article creation by cross-referencing data from SerpAPI, Google Search Console, and competitor analysis.

Clickzou's methodology emphasizes integrating SEO from the initial design phase of a website, ensuring that factors like site structure, page titles, and speed are considered before any code is written. The agency provides clients with a dedicated dashboard to monitor key metrics, including page positions, keywords, and overall visibility on Google and within AI assistants. Reporting is detailed and regular, with monthly SEO reports and transparent Google Ads reporting. For data analysis and monitoring, Clickzou utilizes industry tools such as Semrush, Screaming Frog, Ahrefs, Google Search Console, Google Analytics, and its custom AI-powered tools. The firm serves a wide array of sectors, indicated by its diverse portfolio spanning event management, e-commerce, hospitality, and professional services, and offers multilingual website solutions to support international visibility. Pricing for services is transparent and published on their website.