BWA
business-web-agence.comDijon, Bourgogne-Franche-Comté, France
BWA is a digital agency established in 2006, operating from offices in Dijon and Besançon, France, with a team of 45 experts. The firm provides services in artificial intelligence, custom software development, website and e-commerce creation, and digital marketing, including SEO and Generative Engine Optimization (GEO). They also offer brand strategy, communication, and training programs in AI, web, and marketing, alongside cybersecurity services. BWA aims to integrate digital and AI solutions to support business growth and improve operational efficiency. The agency emphasizes a collaborative approach and presents itself as the first AI agency in Dijon and Besançon.
- Digital agency with an SEO practice
Specialities
- SEO
- AI engines
GEO work is listed only when the expert's own site shows it. The proof rule
Works with
Clients
Presentation
BWA is a web and AI agency founded in 2006, operating with a team of 45 experts. Based in Dijon and Besançon, France, the firm extends its services to clients in other regions including Lyon, Geneva, Bourgogne–Franche-Comté, and Grand Est. It primarily serves businesses and SMEs, offering comprehensive digital solutions from initial diagnostics to online deployment and ongoing support.
The agency provides a range of SEO specialities, including natural referencing audits and strategy. Its web services encompass the creation of corporate websites, e-commerce stores, and website redesigns, integrating design, development, and visibility. BWA also handles digital marketing and SEA, including Google Ads and ChatGPT advertising, alongside content strategy and brand communication. The firm designs custom software solutions such as ERP and CRM systems tailored to specific business workflows.
BWA explicitly offers Generative Engine Optimisation (GEO), aimed at getting businesses cited in AI assistant answers. This service, also referred to as "Référencement ChatGPT & IA (GEO)," focuses on making clients' expertise accessible to conversational search engines. It involves developing content to be understood and presented effectively in AI responses from platforms like ChatGPT, Claude, Gemini, and Mistral, and observing how conversational engines function. The agency states its approach works on clarifying offers, ensuring content utility, and building solid technical foundations.
For its digital and AI projects, BWA employs a range of platforms and tools. It develops websites and e-commerce solutions using WordPress and PrestaShop, and custom applications with Laravel. For AI and automation, the agency works with large language models such as ChatGPT, Claude, Gemini, and Mistral, and automation platforms like n8n. The firm serves various sectors, exemplified by its work in legaltech, laboratory analysis, and hygiene. BWA's methodology involves diagnostics, prototyping, integration, and training for client teams, focusing on measurable outcomes.
Questions
What does BWA do?
BWA offers: SEO audit, On-page optimisation, Content strategy and writing, E-commerce SEO, Site migration and redesign, Measurement and analytics, Training, AI visibility audit, Content for AI answers, Entities and brand mentions, Paid search (SEA), Conversion optimisation (CRO), Local SEO.
Which AI engines does BWA work on?
BWA works on visibility in: ChatGPT, Gemini, Copilot, Claude, Mistral Le Chat.
Where is BWA based?
BWA is based in Dijon, Bourgogne-Franche-Comté, France.
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Listed in
- SEO and GEO experts in France
- WordPress SEO experts in France
- SEO audit experts in France
- ChatGPT visibility experts in France
- SEO experts for e-commerce brands in France
- SEO experts for small businesses in France
- SEO experts for e-commerce and retail in France
- Content strategy and writing experts in France
Guides
- GEO vs SEO: what is the difference, and which do you need?
SEO aims for visibility in search results, GEO for visibility in AI answers. Google says working on its AI features is still SEO. Most of the work overlaps, and GEO adds tracking in AI answers.
- How to get cited by ChatGPT and other AI search tools
Which robots to allow, what a source page should contain, what the evidence says about mentions, what Google says to ignore, and how to check whether ChatGPT cites you.
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