Webconversion

Webconversion is a digital marketing agency founded in 2017, specializing in B2B digital acquisition. Based in Lyon, France, with offices at 13 cours Franklin Roosevelt, the firm serves clients in the Lyon and Grenoble regions, as well as remotely across France. It works with a range of B2B companies, including PMEs, ETIs, and large groups, specifically targeting SaaS publishers, industrial companies, and service providers. The agency focuses on businesses characterized by long sales cycles and demanding buyers, aiming to accelerate their growth through strategic digital initiatives.

The agency provides a comprehensive suite of digital acquisition services, including SEO (Search Engine Optimization), Generative Engine Optimization (GEO), Ads (SEA & Social Ads), Inbound Marketing, Account Based Marketing (ABM), and Content Marketing. Its SEO expertise encompasses technical and semantic audits, content strategy development, netlinking, keyword and prompt analysis, and SEO-focused website redesigns. Webconversion's objective is to enhance clients' visibility on Google, generate qualified leads, improve conversion rates, and strengthen brand notoriety. The firm aims to transform online visibility into tangible commercial opportunities for its B2B clients.

Webconversion was among the first French agencies to structure a Generative Engine Optimization (GEO) offering in early 2025. This service focuses on optimizing a brand's digital presence to be cited and recommended by generative AI platforms. Services include auditing current AI visibility, optimizing existing content for better readability by AI models, creating new expert content tailored to AI requirements, and implementing GEO-specific netlinking strategies. The agency ensures clients are visible where prospects increasingly seek solutions, covering platforms such as ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google's AI Mode, Copilot, Mistral AI, Deepseek, and Leo.

Webconversion employs a structured 8-step SEO B2B methodology, which starts with defining visibility objectives and targeting keywords and AI prompts. The agency utilizes platforms like Google Ads, LinkedIn Ads, and Meta Ads for paid campaigns, and is a certified HubSpot partner for marketing automation and CRM implementation. They monitor performance monthly, tracking positions, non-brand organic traffic, AI citations, and generated leads, and report results to clients. The firm has sector-specific expertise in Software & SaaS, Industry, Fintech, IT, HR & Digital Health, and B2B Consulting & Services, understanding the unique challenges of long sales cycles and multiple decision-makers in these fields.