Waoo Agency

Waoo Agency is an independent SEO and web agency based in Montois-la-Montagne, Moselle, France, situated between Metz and Thionville. Founded in February 2016 by Christophe Scarcelli, who serves as the sole web designer, SEO consultant, and GEO consultant, the agency assists TPE, PME, artisans, and independent professionals. Waoo Agency extends its services across the Grand Est region, into Luxembourg, and works remotely with clients throughout France. The firm emphasizes a direct client relationship, with Christophe Scarcelli acting as the single point of contact from initial inquiry through to results monitoring.

The agency specializes in three core areas: natural referencing (SEO), generative engine optimisation (GEO), and website creation. For SEO, Waoo Agency provides comprehensive services including site audits, technical corrections, content optimization, and strategies to improve a site's overall popularity and local search visibility, particularly through Google Business Profile and client reviews. In terms of website development, the agency builds WordPress sites, e-commerce solutions with WooCommerce, and fast static sites. All websites are designed to be responsive, secure, and SEO-friendly from conception, with clients retaining full ownership of their site and domain name. Waoo Agency explicitly states it does not offer services such as logo design, visual identity, print materials, photography, social media management, paid advertising (SEA), newsletters, or WordPress maintenance/hosting subscriptions.

Waoo Agency also provides Generative Engine Optimization (GEO), focusing on helping businesses be cited and recommended by generative AI platforms. This includes visibility in tools such as ChatGPT, Gemini, Perplexity, Copilot, and Google's AI Overviews. The GEO methodology involves creating content that directly answers customer questions using easily citable phrases, implementing structured data (schema.org for Organization, LocalBusiness, Service, FAQPage), and utilizing a specific llms.txt file. Additionally, the agency ensures the consistency of a brand's identity across its website and Google Business Profile, alongside regular monitoring of brand citations within these AI systems. A notable example cited is the successful engagement with a Luxembourg consultancy, which is now regularly recommended by ChatGPT for its services after Waoo Agency implemented a tailored page production chain and monitoring dashboard.

Waoo Agency's approach is structured around four phases: an initial complimentary exchange, a detailed audit, the development of an action plan with implementation, and ongoing monitoring. The firm leverages industry-standard tools such as Google Search Console, Google Analytics 4, and PageSpeed Insights for analysis and reporting. Christophe Scarcelli communicates all findings and progress in clear, jargon-free written reports. To ensure effective strategies, Waoo Agency operates and tests its SEO and GEO methods on a proprietary network of approximately twenty editorial sites in France and Luxembourg before applying them to client projects. The primary working language is French, and the firm serves a diverse range of local businesses, from builders and real estate professionals to independent consultants. The agency commits to a clear method and measurable results, rather than guaranteeing specific search engine rankings or traffic figures.