SearchBooster

SearchBooster is a digital agency specializing in search engine optimization (SEO) and generative engine optimization (GEO). Established in 2017, the firm is based in Neuilly-sur-Seine, Paris, and works with a diverse client base across France and internationally. Its clientele includes PME, ETI and large accounts such as Orange, ESSEC, and UNESCO, spanning eight different business sectors including e-commerce, SaaS/B2B, health, and education.

The agency offers a range of SEO services designed to enhance online visibility. These include comprehensive SEO audits covering technical, semantic, and netlinking aspects, alongside strategic planning for a 12-month roadmap. Specific expertise is provided in technical SEO (Core Web Vitals, crawl, indexing, security), on-page optimization (Hn tags, meta-descriptions, internal linking, structured data), and netlinking through quality backlinks. Additional services cover off-page SEO, mobile SEO, local SEO (Google Business Profile), and e-commerce SEO (product pages, categories). SearchBooster also provides website creation, UX and analytics audits, conversion rate optimization (CRO), and content marketing focused on brand identity and audience engagement.

SearchBooster provides expertise in Generative Engine Optimization (GEO), focusing on making brands visible within AI assistant responses. This includes auditing current visibility across platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews. The firm develops strategies tailored to each AI engine's citation criteria, such as optimizing content for factual density, incorporating verified data, and ensuring structured information. GEO-ready content production involves sector studies, annual barometers, white papers, and expert articles. The agency also manages brand presence on platforms frequently cited by large language models, including Reddit, Wikipedia, and Quora.

The firm employs a data-driven strategy, basing decisions on SEO positions, user behavior, campaign performance, and competitive analysis. It integrates AI tools into its processes for content production, semantic analysis, and advertising campaign optimization. SearchBooster operates in over 20+ languages with native-speaking consultants and writers, supporting international expansion. Client reporting includes personalized monthly dashboards detailing traffic, positions, conversions, and ROI, with the aim of providing clear insights into performance and informing ongoing strategic adjustments.