Proxiref

Proxiref is a web agency specializing in website creation and SEO/AEO strategies. Based in Bois-Grenier, within the Lille metropolitan area and the Hauts-de-France region of France, the agency serves artisans, independent professionals, merchants, and small to medium-sized businesses (TPE/PME). While primarily focused on local businesses in the Hauts-de-France, Proxiref also extends its services to clients throughout France, aiming to transform their online presence into a lever for local acquisition and broader visibility. The team brings over 10 years of expertise in web and business digitalization.

The agency integrates SEO into the core of every project, designing websites that are technically optimized for search engines from conception. Proxiref offers various website creation services, including showcase websites with integrated SEO, catalogue sites for product presentation, e-commerce platforms for online sales, and dedicated landing pages optimized for conversion. Beyond website development, the firm provides online visibility services such as local SEO, Google My Business (GMB) optimization, geographical internal linking, and local semantic optimization. Additionally, Proxiref manages online advertising campaigns across platforms like Google Ads (SEA), Meta Ads (SMA), and LinkedIn Ads (SMA) to generate targeted traffic and qualified leads.

Proxiref also specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This involves optimizing content to be the primary response dictated by voice assistants like Siri and Google Assistant, and to be cited as a recommended source by generative AI models such as ChatGPT, Gemini, and Google SGE. The agency focuses on optimizing website structure for voice search, enhancing digital footprint for AI recommendations, and organizing structured data to be understood by new search algorithms, aiming for clients' businesses to become the definitive answer rather than just a listing.

Proxiref employs a structured four-step methodology starting with a tailored conquest strategy through audit and SEO planning. This is followed by website design focused on conversion and brand image, ensuring sites are fast, ergonomic, responsive, and aesthetically modern. Visibility is then optimized for both current and future search technologies, including AI. The agency provides ongoing partnership, including monitoring, training for clients on simple updates, and continuous analysis of results. Proxiref's expertise extends across various sectors, particularly serving local businesses. The team is certified in tools such as Google My Business, Google Ads, and Google Analytics, and utilizes SEMrush for SEO analysis and Adobe Creative Cloud for design.