Natural-net

Natural-net is a web and web marketing agency established in 2007, based in Bordeaux, France, with a client base extending throughout Gironde, Nouvelle-Aquitaine, and across France. The firm serves a diverse clientele including PMEs, associations, and public institutions, with particular expertise in the education and legal sectors. Since its inception, Natural-net has supported over 250 active clients, delivering more than 250 website creations and managing over 300 web marketing campaigns. The agency is recognized as an Activateur France Num and an AI Ambassador Consultant by the French Ministry of Economy and Finance since 2025, and has held the Label Qualité Numérique since June 2026.

The agency offers a comprehensive range of digital services, including website creation, web design (UX and UI), and web development for platforms like WordPress, Kiubi, and Prestashop. Its SEO services encompass natural referencing, local SEO via Google My Business optimization, and netlinking strategies. In paid advertising, Natural-net manages SEA campaigns on Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Microsoft Advertising (Bing, Yahoo, Ecosia, DuckDuckGo, with LinkedIn targeting). Additional web marketing services include social media management, display advertising, email marketing, and conversion rate optimization. The firm also provides digital transformation consulting and project management (AMO and AMOE web).

Natural-net specializes in Generative Engine Optimization (GEO) to enhance visibility within AI-driven search environments and large language models (LLMs). The agency optimizes client content to be cited by AI platforms such as ChatGPT, Perplexity, and Google AI Overviews. This work focuses on improving the "share of voice" for brands in AI-generated responses. Services include GEO visibility audits to measure brand mentions, site citations, and source usage by AI assistants, providing clients with competitive benchmarks and prioritized action plans. Natural-net also assists with advertising on ChatGPT Ads, which became available in France in August 2026, leveraging its GEO expertise. Training is offered to marketing, SEO, communication, and editorial teams on integrating GEO into their visibility strategies.

Natural-net's methodology emphasizes a human-sized team with consistent interlocutors and an ethical approach, notably incorporating eco-conception web to reduce the environmental footprint of websites. The agency prioritizes web performance, accessibility (RGAA/WCAG standards), security, and cross-platform compatibility. Projects involve regular follow-up and reporting, with performance tracking often delivered via Looker Studio. For SEO, campaigns typically span 12 months, while website creation averages two months. The firm utilizes tools like Semrush for netlinking and supports client autonomy through Tierce Maintenance Applicative (TMA) and technical or editorial webmastering. Campaigns can also leverage Meta Ads (Instagram, Facebook), TikTok Ads, and LinkedIn Ads.