L'Agence WAM

Agence WAM is a digital agency specializing in search engine optimization (SEO) and generative engine optimization (GEO). Founded in 2008, the agency operates from two offices located in Lyon and Mulhouse, France. With a team of 50 experts, it serves a diverse client base including large accounts, mid-sized companies (ETI), and small and medium-sized enterprises (PME) across France and Europe. The agency maintains an average client loyalty of 7 years, working with over 250 clients.

The agency provides a range of digital marketing services designed to build "Digital Brand Authority." Its core offerings include SEO (Search Engine Optimization), content marketing, and public relations (PR) to enhance online visibility and credibility. Agence WAM also manages paid media campaigns, specifically SEA (Search Engine Advertising) and social media advertising, along with social media strategy to engage audiences and build communities. Further services encompass data analysis, website creation and redesign with a focus on user experience (UX), and digital strategy consulting. They also offer customized training on subjects like GEO, AI Search, SEO, Data, and SEA.

Agence WAM positions itself as a pioneering agency in Generative Engine Optimization (GEO) in France, having developed this expertise since 2023. Their GEO services aim to help brands become recognized and cited as authoritative sources by generative AI models like ChatGPT, Perplexity, and Google AI Overview. They offer comprehensive GEO audits, available in 'directional' formats for market exploration and 'decisional' formats for strategic business areas. The GEO methodology involves defining market themes, identifying target questions, constructing representative prompts, interrogating multiple AI platforms, analyzing responses for citations and competitive presence, and developing prioritized action plans. This approach focuses on optimizing content structure, ensuring reliable sourcing, adopting a conversational style, and implementing Schema.org to improve citation chances within AI-generated answers.

Agence WAM develops integrated digital strategies that combine GEO and SEO with paid media, content marketing, public relations, and data analysis. The team emphasizes a human and pedagogical approach, providing advice and regular insights to clients. They conduct audits to understand existing digital presence and then deploy tailored strategies. The agency monitors visibility on Large Language Models (LLMs) over time, adapting action plans based on results, with specific quarterly feedback loops for its decisional GEO audits. Client testimonials highlight the agency's responsiveness, expertise, strategic counsel, and commitment to long-term partnerships, with some collaborations extending over ten years.