kelcible.fr

Kelcible is a business-oriented digital agency based in Angers, France, serving clients locally in departments 49, 72, 53, 44, and 85, including Cholet, Saumur, and Château-Gontier. With over 20 years of experience, the agency has supported more than 350 clients, ranging from small to large enterprises. They focus on understanding client targets and specific sectors to develop tailored digital strategies. Their client portfolio includes companies in e-commerce, industrial equipment, leisure parks, and home renovation, indicating a broad range of B2B and B2C clients.

Kelcible offers a range of digital services, with a core focus on Natural Search Engine Optimization (SEO). Their SEO methodology involves a five-step iterative process, beginning with an audit to define objectives, analyze technical aspects, benchmark competitors, and understand user intent. The second step, on-site optimization, focuses on website architecture, meta tags, internal linking, user experience, Core Web Vitals, and content structuring for Google and users. The agency then develops content strategies, producing optimized and strategic pages designed for conversion and expanding semantic coverage. The fourth step addresses off-site authority through the acquisition of qualitative backlinks and tailored netlinking strategies. Finally, continuous monitoring includes monthly performance tracking and quarterly strategic reviews with precise adjustments. Beyond SEO, Kelcible provides services in paid media (SEA, SMO), CRM, data tracking, creative content, website creation, UX/UI, email marketing, marketing automation, A/B testing, and digital training.

Kelcible also specializes in Generative Engine Optimisation (GEO), a service aimed at ensuring clients are cited by AI assistants and Large Language Models such as ChatGPT, Gemini, Perplexity, and Copilot. Their GEO approach involves an initial audit to assess the website's online presence. This is followed by on-site technical optimizations, including the implementation of schema markup, appropriate tags, and a clear website structure. Content development is tailored for LLMs, focusing on creating summaries, FAQs, and comparative content that is easily understandable, credible through external mentions and reviews, and readily extractable by AI systems. Off-site authority building includes leveraging reviews, press mentions, and sectoral directories to enhance the brand's visibility and trustworthiness in the context of AI-driven search.

Kelcible operates with a client-centric methodology, providing customized accompaniment and acting as a "copilot" throughout the digital strategy implementation. The agency leverages various platforms for its services, including Google and Bing for SEO, and AI models like ChatGPT, Gemini, Perplexity, and Copilot for GEO. For paid media, they utilize a broad range of platforms including Google Search Ads, Shopping & Performance Max, Meta (Instagram, Facebook), TikTok, Pinterest, LinkedIn, Display, YouTube Ads, and Programmatic RTB. Reporting is conducted monthly with performance indicators and includes comprehensive quarterly strategic reviews to ensure transparency and align actions with client objectives. Their client base spans diverse sectors, including e-commerce, industrial equipment, leisure, and home improvement, catering to both B2B and B2C needs.