Be The Source

Be The Source is the practice of Juliet Faure, an independent consultant specialising in SEO and Generative Engine Optimisation (GEO) for e-commerce brands. Based in Bordeaux, France, the firm operates entirely remotely, serving French-speaking markets. Juliet Faure works with e-commerce businesses generating between 1M€ and 20M€ in annual revenue, aiming to help them transform visibility into sales. With 9 years of experience in SEO and GEO, including prior roles at Primelis, Clustaar, and Junto, Juliet has been operating independently since late 2020. She focuses on enabling brands to become "the source" that customers actively choose in their buying journey.

Be The Source offers SEO strategy and monthly management for e-commerce businesses. The consultancy provides services such as comprehensive Shopify SEO audits and broader e-commerce SEO, with the goal of increasing organic visibility on Google. The approach is structured around a five-step method: starting with business priorities to identify economic value, understanding customer conversation by mapping questions before purchase, building authoritative "Source" content and proofs, developing "Echo" through external trust signals, and ultimately achieving "Choice" where the brand is preferred. This method ensures that SEO efforts are aligned with specific business objectives and contribute to sales, rather than just traffic.

Beyond traditional SEO, Be The Source specializes in Generative Engine Optimisation (GEO), focusing on making brands found and cited by AI assistants. The firm works to ensure e-commerce businesses are mentioned in AI answers from platforms like ChatGPT, Perplexity, Claude, and Gemini. This involves continuous optimization of content and structured data to enhance "citability" – the capacity of a brand's information to be accurately and authoritatively quoted by AI models. Juliet Faure actively tests GEO methodologies on her own independent projects, such as Manga Insight and Elysée Market, to gather real-world data and validate strategies before implementing them for clients.

Be The Source offers a single, sustained monthly "pilotage" service, priced at 5,000 € HT per month with an initial six-month engagement. Clients receive a monthly report detailing prioritized decisions and actions, complemented by a quarterly strategic meeting. The firm undertakes an initial SEO, GEO, and business audit, develops a prioritized roadmap, and then oversees analyses, optimizations, and the implementation of strategic tasks, working alongside client teams and existing providers. Be The Source manages 5 to 10 brands annually, focusing on impactful decisions rather than voluminous reports. The service concentrates on strategy and guidance, with heavy technical development or large-scale content production typically requiring additional client resources.