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Technical SEO

What is noindex?

Updated on November 6, 2026

noindex is a rule placed in a page (a meta tag or an HTTP header) asking search engines not to list it, while still letting them crawl it and follow its links.

It is the right tool for pages that exist for visitors but not for search: a login screen, a thank-you page, a filtered listing, an empty category waiting for content. Engines keep crawling the page, drop it from their index within days or weeks, and keep following its links when the rule is noindex, follow.

Two mistakes are common. Blocking the page in robots.txt as well, which hides the noindex from the crawler. And leaving a noindex on a page that should rank after a redesign: Search Console lists the pages excluded by noindex, worth checking after every launch.

Frequently asked questions

Does noindex remove a page from Google immediately?

No. The page leaves the index after the next crawl that reads the rule, from a few days to a few weeks. The removal tool in Search Console hides it faster, for six months.

When should a page be noindex rather than deleted?

When visitors still need it: account pages, internal search results, thin listings that will fill up. A page nobody needs should be removed with a 404 or 410, or redirected if it has a successor.

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