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Technical SEO

What is Canonical URL?

Updated on November 6, 2026

The canonical URL is the address a site declares as the official one for a page when the same content is reachable at several addresses. Engines index that one and credit it with the links of the others.

A product page reachable with and without a tracking parameter, a listing sorted three ways, an article available under two paths: each is a duplicate in the engine's eyes. The canonical tag in the page's head (link rel=canonical) names the version to keep. Without it the engine picks one itself, not always the one you want.

The canonical should point to a page that exists, returns 200 and is not itself redirected or blocked. Filtered or paginated listings usually point to their unfiltered version; translated pages point to themselves and declare their siblings with hreflang.

Frequently asked questions

Is a canonical the same as a redirect?

No. A redirect sends the visitor and the crawler to another address. A canonical leaves the page reachable and only tells the engine which address to index. Use the redirect when the duplicate should disappear.

What happens when canonicals contradict each other?

The engine ignores them and chooses on its own, which can put the wrong version in the results. One page, one canonical, pointing to a final 200 address, is the rule.

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