Guides
SEO and GEO guides
Practical, sourced guides to choose and brief an expert on GEO.
ChatGPT
How to get cited by ChatGPT and other AI search tools
Which robots to allow, what a source page should contain, what the evidence says about mentions, what Google says to ignore, and how to check whether ChatGPT cites you.
6 min readRead the guide →
GEO
GEO vs SEO: what is the difference, and which do you need?
SEO aims for visibility in search results, GEO for visibility in AI answers. Google says working on its AI features is still SEO. Most of the work overlaps, and GEO adds tracking in AI answers.
6 min readRead the guide →
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