Guides
SEO and GEO guides
Practical, sourced guides to choose and brief an expert on Choosing an expert.
Choosing an expert
How to choose an SEO or GEO agency
What to prepare, which questions to ask, how to verify a client case, the warning signs, and a table to compare proposals. Based on Google's advice and on our survey of 34 agency sites.
6 min readRead the guide →
Prices
How much do SEO and GEO cost?
Retainers, hourly rates and project fees from provider surveys, with their dates and limits, what is known about GEO prices, and what to check in a quote.
6 min readRead the guide →
GEO
GEO vs SEO: what is the difference, and which do you need?
SEO aims for visibility in search results, GEO for visibility in AI answers. Google says working on its AI features is still SEO. Most of the work overlaps, and GEO adds tracking in AI answers.
6 min readRead the guide →
Looking for an expert?
The guides link to the directory of SEO and GEO agencies and consultants.